Renowned appliance retailer Fisher & Paykel has launched a new agile eCommerce platform to serve its global market and improve customer experience. Developed in partnership with SEP backed digital commerce consultancy Tryzens, the platform is spearheading the company’s digital growth strategy.
Fisher & Paykel has been designing and selling household appliances since 1934, and has grown into a global business, operating in 50 countries. The company wanted its online offering to elevate the customer experience with rich, engaging content. Its global footprint meant that it needed a platform that enabled the quick and easy deployment of sites in different regional markets, managed from one unified platform.
The team opted to develop the new websites on Salesforce Commerce Cloud to deliver an enhanced customer experience. Tryzens was the ideal partner to support this transition, with its deep expertise in managing multi-cloud integrations and helping retailers to roll out their online presence on an international scale, to new markets and regions.
Rudi Khoury, EVP of Marketing and Customer Experience at Fisher & Paykel said:
“Tryzens’ ability to work in an agile way in markets around the world aligned well with our methodology and global strategy. To date our experience has been that we have seen the smoothest launches and transition to the new sites based on the great collaboration between our teams. Tryzens was able to guide us with expert advice at critical decision points, helping us to join up all elements of the customer journey and deliver a seamless experience.”
Andy Burton, Tryzens Group CEO, said: “We’re delighted to have launched Fisher & Paykel’s new online channels, providing a premium customer experience and the flexibility to serve multiple international markets. Fisher & Paykel truly embodies the ethos of quality, excellence in service and an unwavering desire to offer innovative products that set it apart from other retailers in this competitive industry. This ethos has been carried through into the new platform, to make it more engaging for customers and further elevate the Fisher & Paykel brand.”